Title from cover.
Includes indexes.
Assessment workbook : covers The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing (for exams up to and including June 2011)
Passcards
The marketing planning process : study text
Delivering customer value through marketing : study text
Managing marketing : study text
Project management in marketing : study text.
CIM Professional Diploma in Marketing. ISBN 9780751789423. Published by BPP Learning Media in 2010. Publication and catalogue information, links to buy online and reader comments.