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Consumer-brand relationships : insights for theory and practice

Publication Data

Title Consumer-brand relationships : insights for theory and practice
Contributor Marc Fetscherin
Publisher Routledge
Publication date 2012
Publication location London
Language English

Topics

Customer relations
Branding (Marketing)
015946819

Catalogue Data

OBNB ID GBB1B8268
ISBN 10 0415783038
ISBN 13 9780415783033
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xxvi, 424 p.
P1042 Includes bibliographical references and indexes.

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Consumer-brand relationships : insights for theory and practice. ISBN 9780415783033. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.

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