Essentials of marketing research :: William G. Zikmund :: ISBN 9781133273431 :: South-Western 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of marketing research
Author William G. Zikmund
Contributor Barry J. Babin
Publisher South-Western
Publication date 2013
Publication location Mason, Ohio
Language English

Descriptive Notes

Previous ed.: 2010.
Includes Internet access.

Topics

016030828

Catalogue Data

OBNB ID GBB215210
ISBN 10 1133273432
ISBN 13 9781133273431
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>International International ed., 5th ed.
P1053 xxiv, 452 p.
P1042 Includes bibliographical references and index.

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Essentials of marketing research by William G. Zikmund. ISBN 9781133273431. Published by South-Western in 2013. Publication and catalogue information, links to buy online and reader comments.