Consumer behavior : building marketing strategy :: Del I. Hawkins :: ISBN 9780071315128 :: McGraw-Hill/Irwin 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior : building marketing strategy
Author Del I. Hawkins
Contributor David L. Mothersbaugh
Publisher McGraw-Hill/Irwin
Publication date 2013
Publication location New York, NY
Language English

Descriptive Notes

"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover.

Topics

Consumer behavior :: United States
Market surveys :: United States
016089983

Catalogue Data

OBNB ID GBB309994
ISBN 10 0071315128
ISBN 13 9780071315128
Type BibliographicResource, Book
Dewey Classification 658.83420973

ISBD

P1008>12th 12th ed.
P1053 xxvii, 772 p.
P1042 Includes bibliographical references and index.

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Consumer behavior : building marketing strategy by Del I. Hawkins. ISBN 9780071315128. Published by McGraw-Hill/Irwin in 2013. Publication and catalogue information, links to buy online and reader comments.