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Strategic public relations leadership
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Strategic public relations leadership

Anne Gregory

Publication Data

Contents

The strategic contribution of public relations
A public relations view of the organisation
Leadership and public relations
Supporting the chief executive
A new model of strategic public relations
The pre-occupations of public relations leaders
Contextual intelligence
Valuing values
The business of ethics
Enacting the role
The responsibilities of public relations leaders
The planner
The catalyst
The expert technician
The internal educator
The consultant
Public relations at the edge.

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Strategic public relations leadership by Anne Gregory. ISBN 9780415667951. Published by Routledge/Taylor & Francis Group in 2013. Publication and catalogue information, links to buy online and reader comments.

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