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Essentials of marketing research : putting research into practice

Kenneth E. Clow

Publication Data

Title Essentials of marketing research : putting research into practice
Author Kenneth E. Clow
Contributor Karen E. James
Publisher SAGE
Publication date 2013
Publication location Thousand Oaks, Calif.
Language English

Topics

016229612

Catalogue Data

OBNB ID GBB2C5179
ISBN 10 1412991307
ISBN 13 9781412991308
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xxii, 497 pages
P1042 Includes bibliographical references (p. 468-480) and index.

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Essentials of marketing research : putting research into practice by Kenneth E. Clow. ISBN 9781412991308. Published by SAGE in 2013. Publication and catalogue information, links to buy online and reader comments.

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