Marketing across cultures :: Jean-Claude Usunier :: ISBN 9780273757733 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing across cultures
Author Jean-Claude Usunier
Contributor Julie Anne Lee
Publisher Pearson
Publication date 2013
Publication location Harlow, England
Language English

Topics

Export marketing :: Social aspects
International business enterprises :: Social aspects
Intercultural communication
016254793

Catalogue Data

OBNB ID GBB312503
ISBN 10 0273757733
ISBN 13 9780273757733
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 xviii, 478 p.
P1042 Includes bibliographical references and index.

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Marketing across cultures by Jean-Claude Usunier. ISBN 9780273757733. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.