Previous edition: 2012.
Originally published as: Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. 1998.
Introduction : what is economics?
The key principles of economics
Exchange and markets
Demand, supply, and market equilibrium
Elasticity : a measure of responsiveness
Market efficiency and government intervention
Consumer choice : utility theory and insights from neuroscience
Production technology and cost
Perfect competition
Monopoly and price discrimination
Market entry and monopolistic competition
Oligopoly and strategic behavior
Controlling market power : antitrust and regulation
Imperfect information : adverse selection moral hazard
Public goods and public choice
External costs and environmental policy
The labor market and the districution of income
International trade and public policy.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Microeconomics : principles, applications, and tools by Arthur O'Sullivan. ISBN 9780132948869. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.
