Integrated advertising, promotion, and marketing communications :: Kenneth E. Clow :: ISBN 9780273786986 :: Pearson 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion, and marketing communications
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Pearson
Publication date 2014
Publication location Boston, Massachusetts
Language English

Descriptive Notes

Previous edition: 2011.
Includes QR codes.

Topics

Advertising
016426565

Catalogue Data

OBNB ID GBB411999
ISBN 10 0273786989
ISBN 13 9780273786986
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>Sixth Sixth edition
P1053 480 pages
P1042 Includes bibliographical references and index.

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Integrated advertising, promotion, and marketing communications by Kenneth E. Clow. ISBN 9780273786986. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.