Includes indexes.
Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation)
Passcards (covers exam-assessed unit: Analysis and decision)
Study text: Analysis and decision
Study support text: Emerging themes
Study text: Managing corporate reputation
Study text: Marketing leadership and planning.
The Chartered Institute of Marketing Chartered Postgraduate Diploma in Marketing, valid for assessments up to September 2013. ISBN 9781445391519. Published by BPP Learning Media. Publication and catalogue information, links to buy online and reader comments.