The Chartered Institute of Marketing Introductory Certificate in Marketing, valid for assessments up to September 2013

Publication Data

• Title The Chartered Institute of Marketing Introductory Certificate in Marketing, valid for assessments up to September 2013
• Alternative Title CIM Introductory Certificate in Marketing, valid for assessments up to September 2013
• Contributor BPP Learning Media
• Publisher BPP Learning Media
• Publication date 0000
• Publication location London
• Volumes 3

Descriptive Notes

Includes index.

Contents

Assessment workbook (covers: Unit 1. What is marketing? & Unit 2. Understanding customer relationships)
Passcards (covers exam-assessed unit: Unit 1 - What is marketing?)
Study text (covers both units: What is marketing? & Understanding customer relationships).

Topics

• Chartered Institute of Marketing :: Examinations :: Study guides
• Marketing :: Examinations :: Study guides
• 016431978

The Chartered Institute of Marketing Introductory Certificate in Marketing, valid for assessments up to September 2013. ISBN 9781445391564. Published by BPP Learning Media. Publication and catalogue information, links to buy online and reader comments.