Includes indexes.
Assessment workbook (covers: Marketing essentials, Assessing the marketing environment, Marketing information & research and Stakeholder marketing)
Passcards (covers exam-assessed units: Marketing essentials and Assessing the marketing environment)
Study text: Assessing the marketing environment
Study text: Marketing essentials
Study text: Marketing information and research
Study text: Stakeholder marketing.
The Chartered Institute of Marketing Professional Certificate in Marketing, valid for assessments up to September 2013. ISBN 9781445391441. Published by BPP Learning Media. Publication and catalogue information, links to buy online and reader comments.