Psychology of branding :: ISBN 9781626188174 :: Nova Publishers 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Psychology of branding
Contributor W. Douglas Evans
Publisher Nova Publishers
Publication date 2013
Publication location Hauppauge New York
Language English

Topics

Branding (Marketing) :: Psychological aspects
Brand name products :: Psychological aspects

Catalogue Data

OBNB ID GBB366451
ISBN 10 1626188173
ISBN 13 9781626188174
Type BibliographicResource, Book
Dewey Classification 658.827019

ISBD

P1053 xi, 240 pages
P1042 Includes bibliographical references and index.

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Psychology of branding. ISBN 9781626188174. Published by Nova Publishers in 2013. Publication and catalogue information, links to buy online and reader comments.