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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Malcolm McDonald

Publication Data

Title The Complete Marketer : 60 Essential Concepts for Marketing Excellence
Author Malcolm McDonald
Contributor Mike Meldrum
Publisher KoganPage
Publication date 2013
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

016765949

Catalogue Data

OBNB ID GBB608916
ISBN 10 0749466774
ISBN 13 9780749466770
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 1 online resource (xiv, 322 pages)

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence by Malcolm McDonald. ISBN 9780749466770. Published by KoganPage in 2013. Publication and catalogue information, links to buy online and reader comments.

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