Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.
Date of publication from bookseller's website.
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Marketing channel strategy by Robert W. Palmatier. ISBN 9781292060460. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.
