The historical and political context and scope of tour guiding research
The multiple and complex roles of the tour guide
Tour guides as interpreters, storytellers and intercultural communicators
The contributions of tour guiding to sustainability
Visitor expectations of and satisfaction with tour guides and guiding services
Improving tour guide performance through training and education
Conceptualising and fostering quality in tour guiding
Implications and future directions for tour guiding research and practice.
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Tour guiding research : insights, issues and implications by B. Weiler. ISBN 9781845414672. Published by Channel View Publications in 2014. Publication and catalogue information, links to buy online and reader comments.
