Television brandcasting : the return of the content-promotion hybrid :: Jennifer Gillan :: ISBN 9780415841221 :: Routledge, Taylor & francis Group 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Television brandcasting : the return of the content-promotion hybrid
Author Jennifer Gillan
Publisher Routledge, Taylor & francis Group
Publication date 2015
Publication location New York
Language English

Topics

Television broadcasting :: United States
Branding (Marketing) :: United States
Television broadcasting :: Technological innovations :: United States
016963931

Catalogue Data

OBNB ID GBB4D6447
ISBN 10 0415841224
ISBN 13 9780415841221
Type BibliographicResource, Book
Dewey Classification 384.550688

ISBD

P1053 xvii, 275 pages
P1042 Includes bibliographical references and index.

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Television brandcasting : the return of the content-promotion hybrid by Jennifer Gillan. ISBN 9780415841221. Published by Routledge, Taylor & francis Group in 2015. Publication and catalogue information, links to buy online and reader comments.