Strategic marketing : creating competitive advantage :: Douglas C. West :: ISBN 9780199684090 :: Oxford University Press 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : creating competitive advantage
Author Douglas C. West
Contributors John B. Ford, Essam Ibrahim
Publisher Oxford University Press
Publication date 2015
Publication location Oxford
Language English

Descriptive Notes

Previous edition: 2010.

Topics

Marketing
Marketing :: Management
017008889

Catalogue Data

OBNB ID GBB504021
ISBN 10 019968409X
ISBN 13 9780199684090
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Third Third edition
P1053 xxi, 571 pages
P1042 Includes bibliographical references and index.

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Strategic marketing : creating competitive advantage by Douglas C. West. ISBN 9780199684090. Published by Oxford University Press in 2015. Publication and catalogue information, links to buy online and reader comments.