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Consumer brand relationships : meaning, measuring, managing

Publication Data

Title Consumer brand relationships : meaning, measuring, managing
Contributors Marc Fetscherin, Tobias Heilmann
Publisher Palgrave Macmillan
Publication date 2015
Publication location Basingstoke
Language English

Topics

Consumer behavior
017094697

Catalogue Data

OBNB ID GBB529140
ISBN 10 1137427108
ISBN 13 9781137427106
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xxiv, 273 pages
P1042 Includes bibliographical references and index.

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Consumer brand relationships : meaning, measuring, managing. ISBN 9781137427106. Published by Palgrave Macmillan in 2015. Publication and catalogue information, links to buy online and reader comments.

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