Includes index.
Preface
Social marketing research paradigm / W. Douglas EvansBehavioral Economics and Social Marketing : Toward Integrated Approaches to Behavior Change / Alec Ulasevich
The framework for corporate social responsiveness and public perceptions of undertakings by companies insights from uganda / Vincent Bagire, John Bosco Kakooza, Grace Nalweyiso
Social marketing and new media technologies / W. Douglas Evans
Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Robert D., Patricia E., Jon Ebbert, Sarah M. Greene, Larissa Nekhlyudov, James W. Dearing and others
Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Minja Bergmeyer, Katrin Brewitt, Michael Papendick, Jonas Rees, Jacek Zielinski
Understanding of public service advertisements among chinese children / Kara Chan, Anqi Huang
How is social media used to promote youth wellbeing? : an examination of twitter use among national mental health organisations / Ann Dadich
Social marketing programs in brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira, Cristiane Pizzutti dos Santos and others
Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo Gouveia Rodrigues and other
Index.
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Social marketing : global perspectives, strategies and effects on consumer behavior. ISBN 9781634825979. Published by Nova Publishers in 2015. Publication and catalogue information, links to buy online and reader comments.
