Design thinking : new product development essentials from the PDMA

Publication Data

• Title Design thinking : new product development essentials from the PDMA
• Author Michael Luchs
• Contributors Scott Swan, Abbie Griffin
• Publisher Wiley Blackwell
• Publication date 2015
• Publication location Chichester, West Sussex
• Language English

Contents

Chapter 1 A Brief Introduction to Design Thinking
Michael G. Luchs

Introduction

1.1 The concept of Design Thinking and its role within NPD and innovation

1.2 A framework of Design Thinking

Discover

Define

Create

Evaluate

1.3 Design Thinking as a non-linear process

1.4 The principles and the ‘mindset’ of Design Thinking

Part I Design Thinking Tools

Chapter 2 Inspirational Design Briefing
Søren Petersen and Jaewoo Joo

Introduction

2.1 Nine criteria of Inspirational Design Brief

Example of an Inspirational Design Brief in Product Design

Example of an Inspirational Design Brief in Research Project

2.2 Writing the Inspirational Design Brief

1. Creating a template and developing content

2. Writing briefs independently

3. Integrating parallel briefs into the final document

2.3 Research Findings about Inspirational Design Briefs

2.4 Three Pitfalls to Avoid

2.5 Conclusion: Keys to Success

Chapter 3 Personas: Powerful Tool for Designers
Robert Chen and Jeanny Liu

Introduction

3.1 Defining Personas

3.2 The Importance of Personas

Personas during Design

Personas during Development

Personas as a Communication Tool

3.3 Creating Personas

3.4 Illustrative Application of Personas

Product Manager at ACME

3.5 Summary

Limitations of Using Personas

3.6 Conclusion

Chapter 4 Customer Experience Mapping: The Springboard to Innovative Solutions
Jonathan Bohlmann and John McCreery

Introduction

4.1 Inputs to the Experience Map

Types of Users and Their Experiences

Methods to Understand the Total Customer Experience

Identifying Touch Points and Key Elements of the Experience

Synthesizing for Insights

4.2 The Experience Mapping Process

Utilizing Personas

Creating the Map

Identifying Pain Points

4.3 The Experience Map as a Springboard to Innovative Solutions

Reframing the Opportunity

Conceptualizing a New Solution to Enhance User Value

Testing and Refining the New Solution

4.4 Conclusion

Chapter 5 Design Thinking to Bridge Research and Concept Design
Lauren Weigel

Introduction

5.1 Challenges in Idea Generation

5.2 The Need for a Systematic Method to Connect to the User

5.3 The Visualize, Empathize

Topics

• Product design
• Critical thinking
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