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Previous edition: 2014.Further Reading
Chapter 5: Ideological Criticism
Mannheim’s Ideology and Utopia
Defining Ideology
Marxist Criticism
Roland Barthes on Mythologies
The Problem of Hegemony
The Base and the Superstructure, False Consciousness, and the “Self-Made Man and Woman”
Post-Soviet Marxist Criticism
Basic Ideas in Marxist Criticism
A Marxist Interpretation of the Fidji “Snake” Advertisement
John Berger on Glamour
Identity Politics
Feminist Criticism of Media and Communication
The Social Conception of Knowledge
Phallocentric Theory: The Physical Basis of Male Domination
Political Cultures, the Media
Part I: Getting Started
Chapter 1: What Is Research?
We All Do Research, All the Time
Scholarly Research Is Different From Everyday Research
Cultural Studies and Research
Nietzsche on Interpretation
Problem of Certainty
Diachronic and Synchronic Research
The Way the Human Mind Works
Overt and Covert Oppositions
Thinking Fast and Slow
Quantity and Quality in Media Research
Media and Communication
Why a Book That Teaches Both Methodologies?
Considering Research Topics
What Is Research? Applications and Exercises
Conclusions
Further Reading
Chapter 2: The Research Process
Search Strategies
Sources of Information
How to Read Analytically
Doing a Literature Review
Primary and Secondary Research Sources
Searching on the Internet or the Game of “Find the Info If You Can!”
Analyzing Methodology in Research Articles
The Research Process: Applications and Exercises
Conclusions
Further Reading
Part II: Methods of Textual Analysis
Chapter 3: Semiotic Analysis
Saussure’s Division of Signs Into Signifiers and Signifieds
Semiotics of Blondeness
Semiotics and Society
Peirce’s Trichotomy: Icon, Index, and Symbol
Allied Concepts
Clotaire Rapaille on Culture Codes
Semiotics in Society: A Reprise
Syntagmatic Analysis of Texts
Paradigmatic Analysis of Texts
Skyfall: A Paradigmatic Analysis
Applications of Semiotic Theory
Paul Ekman on Facial Expression
Semiotics: Applications and Exercises
Conclusions
Further Reading
Chapter 4: Rhetorical Analysis
Aristotle on Rhetoric
Rhetoric and the Mass Media
A Brief Note on the Communication Process
Certeau on Subversions by Readers and Viewers
Applied Rhetorical Analysis
A Miniglossary of Common Rhetorical Devices
Other Considerations When Making Rhetorical Analyses
A Sample Rhetorical Analysis: A Sea to Skin Advertisement
Rhetorical Analysis of the Visual Image
Images in Narrative Texts
Rhetorical Analysis: Applications and Exercises
Conclusions
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Media and communication research methods : an introduction to qualitative and quantitative approaches by Arthur Asa Berger. ISBN 9781483377551. Published by SAGE in 2016. Publication and catalogue information, links to buy online and reader comments.