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The new brand spirit : how communicating sustainability builds brands, reputations and profits

Christian A. Conrad

Publication Data

Title The new brand spirit : how communicating sustainability builds brands, reputations and profits
Author Christian A. Conrad
Contributor Marjorie Thompson
Publisher Gower
Publication date 2016
Publication location Farnham, Surrey
Language English

Descriptive Notes

Previously issued in print: Farnham: Ashgate, 2013.

Topics

Social responsibility of business
017778500

Catalogue Data

OBNB ID GBB642385
ISBN 10 1317023048
ISBN 13 9781317023043
Type BibliographicResource, Book
Dewey Classification 658.408

ISBD

P1053 1 online resource.
P1042 Includes bibliographical references and index.

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The new brand spirit : how communicating sustainability builds brands, reputations and profits by Christian A. Conrad. ISBN 9781317023043. Published by Gower in 2016. Publication and catalogue information, links to buy online and reader comments.