Contents: Interpretive perspectives and the independent research
Project, page 4
Choosing the topic, page 38
'Writing up' the research project, page 73
Gathering qualitative data for interpretation, page 106
Major themes and concepts of interpretive research, page 137
Phenomenology, page 171
Ethnography, page 196
Critical research and critical discourse analysis, page 219
Semiotics and marketing and consumer research, page 249
Literary theory and narrative analysis: feminism.
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Doing research projects in marketing, management and consumer research by Christopher E. Hackley. ISBN 0415268958. Published by Routledge in 2003. Publication and catalogue information, links to buy online and reader comments.
