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Marketing essentials : mastering concepts and practices
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Marketing essentials : mastering concepts and practices

William F. Schoell

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Rev. ed. of: Marketing. 5th ed. 1991.

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Marketing essentials : mastering concepts and practices by William F. Schoell. ISBN 0205143237. Published by Allyn and Bacon in 1993. Publication and catalogue information, links to buy online and reader comments.

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