Previous ed.: published as Meeting need. Hemel Hempstead : Published in association with the Institute of Chartered Secretaries and Administrators, 1994.
Bibliography: p244-251. - Includes index.
Successful charity marketing : meeting need by Ian Bruce. ISBN 1860720382. Published by ICSA Publishing with Prentice Hall Europe in 1998. Publication and catalogue information, links to buy online and reader comments.