Ads, fads, and consumer culture : advertising's impact on American character and society :: Arthur Asa Berger :: ISBN 0742527247 :: Rowman & Littlefield 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Ads, fads, and consumer culture : advertising's impact on American character and society
Author Arthur Asa Berger
Publisher Rowman & Littlefield
Publication date 2004
Publication location Lanham, Md.
Language English

Advertising in American society
Consumer cultures
Advertising and the communication process
Running it up a flagpole to see if anyone salutes
Sexuality and advertising
Political advertising
The marketing society
Analyzing print advertisements
Analyzing television commercials: the Macintosh "1984" commercial
Where next?

Topics

Advertising :: United States
Popular culture :: United States
007710397

Catalogue Data

OBNB ID GBA3V2712
ISBN 10 0742527247
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10420973

ISBD

P1008>2nd 2nd ed.
P1053 xvii, 197 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Ads, fads, and consumer culture : advertising's impact on American character and society by Arthur Asa Berger. ISBN 0742527247. Published by Rowman & Littlefield in 2004. Publication and catalogue information, links to buy online and reader comments.

Ads, fads, and consumer culture : advertising's impact on American character and society

Arthur Asa Berger

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy