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Market intelligence : how and why organizations use market research

Martin Callingham

Publication Data

Title Market intelligence : how and why organizations use market research
Author Martin Callingham
Publisher Kogan Page
Publication date 2004
Publication location London
Language English

Topics

Marketing research

Catalogue Data

OBNB ID GBA4Z3220
ISBN 10 0749442018
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 viii, 223 p.
P1042 Includes bibliographical references, glossary and index.

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Market intelligence : how and why organizations use market research by Martin Callingham. ISBN 0749442018. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.

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