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Customer relationship management : integrating marketing strategy and information technology

William G. Zikmund

Publication Data

Title Customer relationship management : integrating marketing strategy and information technology
Author William G. Zikmund
Contributors Raymond McLeod, Faye W. Gilbert
Publisher Wiley
Publication date 2003
Publication location Hoboken, N.J.
Language English

Topics

Relationship marketing
Customer relations :: Management
008065711

Catalogue Data

OBNB ID GBA317589
ISBN 10 0471271373
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xix, 179 p.
P1042 Includes bibliographical references and index.

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Customer relationship management : integrating marketing strategy and information technology by William G. Zikmund. ISBN 0471271373. Published by Wiley in 2003. Publication and catalogue information, links to buy online and reader comments.