Creating a company for customers : how to build and lead a market-driven organization :: ISBN 0273642499 :: Financial Times Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating a company for customers : how to build and lead a market-driven organization
Contributors Malcolm McDonald, Jane Simms, Marketing Council
Publisher Financial Times Prentice Hall
Publication date 2001
Publication location Harlow
Language English

Topics

Marketing
008729494

Catalogue Data

OBNB ID GBA0W0128
ISBN 10 0273642499
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xi, 214 p.
P1042 Includes bibliographical references and index.

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Creating a company for customers : how to build and lead a market-driven organization. ISBN 0273642499. Published by Financial Times Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.