Strategic marketing : a business response to consumerism :: Andrew Robertson :: ISBN 0852270666 :: Associated Business Programmes 1978 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : a business response to consumerism
Author Andrew Robertson
Publisher Associated Business Programmes
Publication date 1978
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Social aspects
Consumer protection
Consumer protection :: Case studies

Catalogue Data

OBNB ID GB7819350
ISBN 10 0852270666
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xxxi,152p.

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Strategic marketing : a business response to consumerism by Andrew Robertson. ISBN 0852270666. Published by Associated Business Programmes in 1978. Publication and catalogue information, links to buy online and reader comments.