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Marketing research : meaning, measurement and method : a text with cases

Donald S. Tull

Publication Data

Title Marketing research : meaning, measurement and method : a text with cases
Author Donald S. Tull
Contributor Del I. Hawkins
Publisher Macmillan
Publication date 1976
Publication location New York
Language English

Topics

009381978

Catalogue Data

OBNB ID GB7711941
ISBN 10 0024217409
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xv,736p.
P1042 Includes bibliographies and index.

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Marketing research : meaning, measurement and method : a text with cases by Donald S. Tull. ISBN 0024217409. Published by Macmillan in 1976. Publication and catalogue information, links to buy online and reader comments.

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