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Marketing research : measurement and method, a text with cases

Donald S. Tull

Publication Data

Title Marketing research : measurement and method, a text with cases
Author Donald S. Tull
Contributor Del I. Hawkins
Publisher Macmillan
Publication date 1980
Publication location New York
Language English

Descriptive Notes

Previous ed.: 1976.
Includes index.

Topics

009381979

Catalogue Data

OBNB ID GB8013906
ISBN 10 0024217603
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>2nd 2nd ed.
P1053 xvii,796p.

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Marketing research : measurement and method, a text with cases by Donald S. Tull. ISBN 0024217603. Published by Macmillan in 1980. Publication and catalogue information, links to buy online and reader comments.

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