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Marketing research : measurement and method : a text with cases

Donald S. Tull

Publication Data

Title Marketing research : measurement and method : a text with cases
Author Donald S. Tull
Contributor Del I. Hawkins
Publisher Macmillan
Publication date 1984
Publication location New York
Language English

Descriptive Notes

Previous ed.: 1980.
Includes index.

Topics

Marketing research
009381980

Catalogue Data

OBNB ID GB8442300
ISBN 10 0024217808
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd ed.
P1053 xvi,794p.

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Marketing research : measurement and method : a text with cases by Donald S. Tull. ISBN 0024217808. Published by Macmillan in 1984. Publication and catalogue information, links to buy online and reader comments.

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