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Reverse marketing : the new buyer-supplier relationship

Michiel R. Leenders

Publication Data

Title Reverse marketing : the new buyer-supplier relationship
Author Michiel R. Leenders
Contributor David L. Blenkhorn
Publisher Free Press
Publication date 1988
Language English

Topics

Industrial procurement
009383318

Catalogue Data

OBNB ID GB8835761
ISBN 10 0029183812
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.72

ISBD

P1053 ix,198p.
P1042 Includes bibliographical references and index.

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Reverse marketing : the new buyer-supplier relationship by Michiel R. Leenders. ISBN 0029183812. Published by Free Press in 1988. Publication and catalogue information, links to buy online and reader comments.

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