Lafferty Group

9 published titles

Financial services marketing in the digital age : protecting and growing the customer base

(Contributor)

1 edition

Mobile banking and payments : winning in the m-commerce marketplace

(Contributor)

1 edition

Global developments in business-to-consumer EBPP

(Contributor)

1 edition

Emerging insurance intermediaries : the impact of electronic trading on traditional brokerage

(Contributor)

1 edition

Internet banking services for business : the next growth opportunity

(Contributor)

1 edition

Global E-finance : the leaders emerge

(Contributor)

1 edition

Financial services for small business

(Contributor)

1 edition

Marketing financial services to key customer segments : leveraging the customer value chain

(Contributor)

1 edition

Self-service banking and ATMs in the 21st century : business models and developing functionally

(Contributor)

1 edition