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Marketing financial services to key customer segments : leveraging the customer value chain

Poh-Khim Cheah

Publication Data

Title Marketing financial services to key customer segments : leveraging the customer value chain
Author Poh-Khim Cheah
Contributor Lafferty Group
Publisher Lafferty Group
Publication date 2003
Publication location London
Language English

Descriptive Notes

Product code 3142.

Topics

Financial services industry :: Marketing
Customer relations
Relationship marketing

Catalogue Data

OBNB ID GBA356913
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 332.10688

ISBD

P1053 x, 175 p.

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Marketing financial services to key customer segments : leveraging the customer value chain by Poh-Khim Cheah. Published by Lafferty Group in 2003. Publication and catalogue information, links to buy online and reader comments.