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Colin McIver

4 published titles

Marketing financial services

2 editions

  • ISBN: 0852970544
  • Institute of Bankers
  • 1980
  • Details
  • ISBN: 0852971451
  • Institute of bankers
  • 1986
  • Details

Case studies in marketing, advertising and public relations

(Contributor)

1 edition

  • ISBN: 0434912352
  • Heinemann
  • 1984
  • Details

The marketing mirage : how to make it a reality

1 edition

  • ISBN: 0434912220
  • Heinemann
  • 1987
  • Details

The marketing mirage

1 edition

  • ISBN: 0749302712
  • Mandarin
  • 1990
  • Details

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