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The marketing mirage : how to make it a reality

Colin McIver

Publication Data

Title The marketing mirage : how to make it a reality
Author Colin McIver
Publisher Heinemann
Publication date 1987
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

007373190

Catalogue Data

OBNB ID GB8723843
ISBN 10 0434912220
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 viii,215p.

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The marketing mirage : how to make it a reality by Colin McIver. ISBN 0434912220. Published by Heinemann in 1987. Publication and catalogue information, links to buy online and reader comments.

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