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John Leppard

8 published titles

Effective industrial selling

(Contributor)

1 edition

  • ISBN: 0434912646
  • Heinemann Professional
  • 1988
  • Details

How to sell a service

(Contributor)

1 edition

  • ISBN: 0434912883
  • Heinemann Professional on behalf of the Institute of Marketing
  • 1988
  • Details

The marketing audit : translating marketing theory into practice

(Contributor)

1 edition

  • ISBN: 0750617063
  • Butterworth-Heinemann
  • 1991
  • Details

The marketing audit

(Contributor)

1 edition

  • ISBN: 0750600896
  • Butterworth-Heinemann
  • 1991
  • Details

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing

(Contributor)

1 edition

  • ISBN: 0750604085
  • Butterworth-Heinemann
  • 1992
  • Details

How to sell a service : guidelines for effective selling in a service business

(Contributor)

1 edition

  • ISBN: 0750619007
  • Butterworth Heinemann
  • 1993
  • Details

Auditing your customer service : the foundation for success

1 edition

  • ISBN: 0415097320
  • Routledge
  • 1994
  • Details

A marketing action plan for the growing business

(Contributor)

2 editions

  • ISBN: 0749413131
  • Kogan Page
  • 1995
  • Details
  • ISBN: 0749426497
  • Kogan Page
  • 1999
  • Details

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