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The marketing audit : translating marketing theory into practice

Malcolm McDonald

Publication Data

Title The marketing audit : translating marketing theory into practice
Author Malcolm McDonald
Contributor John Leppard
Publisher Butterworth-Heinemann
Publication date 1991
Publication location Oxford
Language English

Catalogue Data

OBNB ID GB9448849
ISBN 10 0750617063
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vii,268p.

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The marketing audit : translating marketing theory into practice by Malcolm McDonald. ISBN 0750617063. Published by Butterworth-Heinemann in 1991. Publication and catalogue information, links to buy online and reader comments.

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