Bodo B. Schlegelmilch
6 published titles
Green, ethical and charitable : another marketing ploy or a new marketing era? : inaugural lecture delivered at the College on 25 November 1991
1 edition
- ISBN: 0860760804
- University College of Swansea
- 1992
- Details
Taking the fear out of data analysis : a step-by-step approach
(Contributor)
1 edition
- ISBN: 1861524307
- Dryden
- 1997
- Details
Marketing ethics : an international perspective
1 edition
- ISBN: 186152191X
- International Thomson Business
- 1998
- Details
Global marketing management : a European perspective
(Contributor)
1 edition
- ISBN: 0138418268
- Financial Times Prentice Hall
- 2001
- Details
The new role of regional management
(Contributor)
1 edition
- ISBN: 9780230538757
- Palgrave Macmillan
- 2010
- Details
International marketing in fast changing world.
(Contributor)
1 edition
- ISBN: 9781785602337
- Emerald Publishing
- 2015
- Details