Global marketing management : a European perspective :: Warren J. Keegan :: ISBN 0138418268 :: Financial Times Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management : a European perspective
Author Warren J. Keegan
Contributor Bodo B. Schlegelmilch
Publisher Financial Times Prentice Hall
Publication date 2001
Publication location Harlow
Language English

Descriptive Notes

Previously published: 1999.

Topics

Export marketing :: Europe :: Management
011303232

Catalogue Data

OBNB ID GBA117163
ISBN 10 0138418268
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848094

ISBD

P1053 xvi, 610 p.
P1042 Includes bibliographical references and index.

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Global marketing management : a European perspective by Warren J. Keegan. ISBN 0138418268. Published by Financial Times Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.