Jean-Claude Larréché
6 published titles
Industrat : the strategic industrial marketing simulation
1 edition
- ISBN: 0134591577
- Prentice-Hall International
- 1988
- Details
Marketing strategy : planning and implementation
(Contributor)
2 editions
- ISBN: 0256136920
- Irwin
- 1996
- Details
- ISBN: 0071168478
- McGraw-Hill
- 1999
- Details
The MECA report on the competitive fitness of global firms
1 edition
- ISBN: 027363304X
- FT/Pitman
- 1998
- Details
Measuring the competitive fitness of global firms 2001
1 edition
- ISBN: 0273654349
- Financial Times Prentice Hall
- 2001
- Details
The competitive fitness of global firms, 2002
1 edition
- ISBN: 0273659774
- Financial Times Prentice Hall
- 2002
- Details
The momentum effect : how to ignite exceptional growth
1 edition
- ISBN: 9780273712534
- Wharton School Publishing/Pearson Education
- 2008
- Details
