Marketing strategy : planning and implementation :: Orville C. Walker :: ISBN 0256136920 :: Irwin 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy : planning and implementation
Author Orville C. Walker
Contributors Harper W. Boyd, Jean-Claude Larréché
Publisher Irwin
Publication date 1996
Publication location Chicago
Language English

Descriptive Notes

Previous ed.: 1992.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB9712029
ISBN 10 0256136920
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xxiv,392p.
P1042 Includes bibliographical references and index.

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Marketing strategy : planning and implementation by Orville C. Walker. ISBN 0256136920. Published by Irwin in 1996. Publication and catalogue information, links to buy online and reader comments.