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Leonard J. Parsons

9 published titles

Marketing management : text and cases

(Contributor)

3 editions

  • ISBN: 0471191302
  • Wiley
  • 1976
  • Details
  • ISBN: 0471552550
  • Wiley
  • 1995
  • Details
  • ISBN: 0471375136
  • Wiley
  • 2000
  • Details

Instructor's manual to accompany Marketing management: strategy and cases. Third edition

(Contributor)

1 edition

  • ISBN: 0471871737
  • Wiley
  • 1983
  • Details

Marketing management : strategy and cases

(Contributor)

1 edition

  • ISBN: 0471838993
  • Wiley
  • 1986
  • Details

Marketing management

(Contributor)

1 edition

  • ISBN: 0471601659
  • Wiley
  • 1990
  • Details

Market response models: econometric and time series analysis

(Contributor)

1 edition

  • ISBN: 079239013X
  • Kluwer Academic
  • 1990
  • Details

Cases in marketing management

(Contributor)

1 edition

  • ISBN: 0471555177
  • Wiley
  • 1992
  • Details

Instructor's resource guide to accompany Cases in marketing management

(Contributor)

1 edition

  • ISBN: 0471555169
  • Wiley
  • 1992
  • Details

Basic marketing management

(Contributor)

2 editions

  • ISBN: 047158603X
  • Wiley
  • 1995
  • Details
  • ISBN: 0471353922
  • Wiley
  • 2000
  • Details

Market response models : econometric and time series analysis

(Contributor)

1 edition

  • ISBN: 0792378261
  • Kluwer Academic Publishers
  • 2001
  • Details

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