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Marketing management : text and cases

Douglas Jesse Dalrymple

Publication Data

Title Marketing management : text and cases
Author Douglas Jesse Dalrymple
Contributor Leonard J. Parsons
Publisher Wiley
Publication date 1976
Publication location Santa Barbara
Language English

Topics

Marketing :: Management
Marketing :: Management :: Case studies

Catalogue Data

OBNB ID GB7619170
ISBN 10 0471191302
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xi,643p.

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Marketing management : text and cases by Douglas Jesse Dalrymple. ISBN 0471191302. Published by Wiley in 1976. Publication and catalogue information, links to buy online and reader comments.

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