William F. Massy
2 published titles
An econometric approach to a marketing decision model
(Contributor)
1 edition
- ISBN: 026206037X
- M.I.T. Press
- 1971
- Details
Marketing research and knowledge development : an assessment for marketing management
(Contributor)
1 edition
- ISBN: 0135576865
- Prentice-Hall
- 1980
- Details
