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Marketing research and knowledge development : an assessment for marketing management

John G. Myers

Publication Data

Title Marketing research and knowledge development : an assessment for marketing management
Author John G. Myers
Contributors William F. Massy, Stephen A. Greyser
Publisher Prentice-Hall
Publication date 1980
Publication location Englewood Cliffs
Language English

Descriptive Notes

Includes index.

Topics

011300859

Catalogue Data

OBNB ID GB8104878
ISBN 10 0135576865
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xiv,306p.

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Marketing research and knowledge development : an assessment for marketing management by John G. Myers. ISBN 0135576865. Published by Prentice-Hall in 1980. Publication and catalogue information, links to buy online and reader comments.

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