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Mark Jenkins

6 published titles

Advances in consumer marketing

(Contributor)

1 edition

  • ISBN: 0749411279
  • Kogan Page
  • 1994
  • Details

The customer centred strategy : thinking strategically about your customers

1 edition

  • ISBN: 0273630040
  • Pitman
  • 1997
  • Details

Strategic management : a multi-perspective approach

(Contributor)

1 edition

  • ISBN: 0333739000
  • Palgave
  • 2002
  • Details

Mapping strategic knowledge

(Contributor)

1 edition

  • ISBN: 0761969489
  • SAGE
  • 2002
  • Details

Performance at the limit : business lessons from Formula 1 motor racing

1 edition

  • ISBN: 9780521844000
  • Cambridge University Press
  • 2005
  • Details

Advanced strategic management : a multi-perspective approach

(Contributor)

1 edition

  • ISBN: 9781403985927
  • Palgrave Macmillan
  • 2007
  • Details

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